Watch the action at the ODESSA, TX Rodeo! The 2023 SandHills Stock Show & Rodeo will be held on Wednesday, January 5 – Saturday, January 15 in Ector County Coliseum, Odessa, Texas. The annual event features a variety of animals, all judges and weighed.
| Venue | Ector County Coliseum (Outback Arena) |
| Starting Date | Thursday, January 5, 2023 |
| End Date | Saturday, January 15, 2023 |
| Broadcast | Cowboy Channel + |
| Live Stream | Watch Here |
Additionally, there are multiple rodeo performances including several children’s rodeos. Rodeos start at 7:30 unless otherwise noted. For more information on the events, including the schedule, you can visit the website.
SandHills Stock Show & Rodeo schedule
Wednesday, January 4
- 8:00 a.m. Security in place
- Noon Heifers and Steers can begin arriving
Thursday, January 5
- 10:00 a.m. Begin Heifer Check-in – Hereford Office
- 12:00 p.m. Goats move in
- 4:30 p.m. Goat arrival deadline
- 7:00 p.m. Cattle arrival deadline
- 7:30 p.m. 1st Rodeo Performance – Coliseum
Friday, January 6
- 8:00 a.m. Goat Show
- 8:30 a.m. Classify Steers & Turn In Weight Cards – Outback Arena
- 11:00 a.m. Showmanship Contest – Outback Arena
- 1:00 p.m. Lambs move in
- 2:00 p.m. Team Sales Talk – Outback Arena
- 5:00 p.m. Lamb arrival deadline
- 6:00 p.m. Lamb weight cards turned in
- 7:30 p.m. 2nd Rodeo Performance – Coliseum
Saturday, January 7
- 7:30 am – Heifer Show followed by Steer Show – Coliseum
- 8:00 a.m. Lamb show – Barn E
- 5:30 Buyers Dinner – Building G
- 6:00 p.m. Junior Livestock Sale Building G
- 7:30 p.m. 3rd Rodeo Performance – Coliseum
Sunday, January 8
- Open Break Away Roping – Coliseum
- 9:00 a.m. Steer Roping – Andrews Co. Expo Center
Monday, January 9
- 8:00 a.m. Slack – Coliseum
- Set up for Super Tuesday Roping
Tuesday, January 10
- 10:30 a.m. Super Tuesday Roping – Coliseum
- 6:30 p.m. Team & Match Roping – Coliseum
Wednesday, January 11
- 8:00 a.m. Slack – Coliseum
Thursday, January 12
- 7:30 p.m. 4th Rodeo Performance – Coliseum
Friday, January 13
- 7:30 p.m. 5th Rodeo Performance – Coliseum
Saturday, January 14
- 7:30 p.m. 6th Rodeo Performance – Coliseum
PLEASE NOTE RODEO PERFORMANCE START TIMES ARE AT 7:30 PM.
How to watch SandHills Stock Show & Rodeo live streaming?
For fans who are unable to attend the ODESSA, TX Rodeo at Odessa, Texas in January, the six days performances will be live streamed on the Cowboy Channel + (www.cowboyschannelplus.com). Cowboy Channel + content is available to stream in HD through Cowboy Channel + app on your favorite connected devices.