News & Updates

Cowboy Christmas Announces Initial Exhibitor List for the Fort Worth Convention Center

As part of the Wrangler National Finals Rodeo’s move to Texas in 2020, its most popular ancillary event – Cowboy Christmas – is starting to take shape at the Fort Worth Convention Center, located in Downtown Fort Worth. The initial exhibitor list is now available here.

Through a partnership with the Professional Rodeo Cowboys Association (PRCA) and Las Vegas Events, Cowboy Christmas will run concurrently with the Wrangler NFR, Dec. 3-12, 2020. This year, the show offers more than 250,000 square feet of exhibit space and more than 225 exhibitors.

Held every year since 1986, Cowboy Christmas has grown into the ultimate shopping and interactive experience. Attendees will find unique products, including custom-made jewelry, Western wear, boots and spurs, furniture, original art, handmade crafts and home goods. Cowboy Christmas also offers the best source for official Wrangler NFR and PRCA merchandise. Cowboy Christmas is open from 10 a.m. – 7 p.m. daily with free admission.

In addition to the shopping, attendees will find a variety of entertainment and offerings. The Rodeo Live Stage presented by RMEF will host two live daily shows, including Outside the Barrel with Flint Rasmussen and Cowboy Revival with host Shane Minor.

NFR Central, an area featuring interactive displays, live acoustic sets, radio remotes and autograph sessions will be located in the heart of Cowboy Christmas. Across the aisle from NFR Central is All Roads Lead to Vegas, an interactive area with giveaways, video content and information on the Wrangler NFR and Cowboy Christmas in 2021.

For more information on Cowboy Christmas and the Wrangler NFR, please visit and or through social media at /LasVegasNFR and use #WranglerNFR.